Position Title: Specialist Trade Programs & Content
Las Palmas, GC, ES, 35003
One clear purpose - to deliver a smoke-free future.
Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.
Purpose of the job
Responsible for fostering and developing advocacy programs and related strategies in indirect retail concerning our brands and categories constantly looking for opportunities to strengthen our relationships with our trade partners while bringing efficiencies and sustainable engagement activities.
Principal Accountabilities
TRADE PROGRAMS
Leading the development and deployment of the indirect retail advocacy strategy for B2B partners. Ensure constantly growing indirect retail contribution to the overall business results, by defining the advocacy strategy with focus on scaling up active and engaged retailer to drive our smokefree vision.
Responsible for the development and the implementation of short to long term trade engagement and development plans, in order to support the field force in achieving the Company business targets in volume and share of market as well as impacting consumers and help them to be more efficient.
TRADE CONTENTS
Define and deploy the content for DTE platform to implement efficiently and effectively campaigns.
Define and implement the necessary contents per program and segment/audience to ensure the correct execution of the defined programs.
TRADE INCENTIVES
Proposes and implements the Trade Incentives schemes and remuneration programs, ensuring all key internal requirements are met, and providing an optimal experience of the trade.
3rd PARTY MANAGEMENT
Ensure long-term suppliers' development towards the most beneficial and trustworthy relationships. Control that external agency meet expectations, quality standards and procedures within agreements signed.
BUDGET AND KPIs
Control and forecast process of the budget assigned continuous tracking the main KPI's to lead strong, effective actions plans suggesting corrective/preventive actions where necessary.
PROXIMITY WITH FsF
Ensure close collaboration with FsF in field to gather first-hand experience and identify areas of improvement.
Skills and Competencies
EDUCATION
College/University: B.A./University degree in Business Administration/Economics/Marketing.
WORK EXPERIENCE
At least 1-year experience in trade marketing or commercial functions.
Knowledge of trade platforms and sales force environment is valuable.
Experience in multinational FMCG companies is a plus.
OTHER SKILLS
Strong collaborator and team player
Analytical and critical thinking mindset
Proactive and goal-oriented person
Good communication and presentation skills
Creative mindset – looking for business opportunities and problem solving.
What we offer
Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
•Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
•Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
•Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
•Take pride in delivering our promise to society: to deliver a smoke-free future.