Position Title:  Senior Manager SFP CI

One clear purpose - to deliver a smoke-free future.

Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.

Description:

As Senior Manager SFP, reporting to Managing Director of the Canaries and with dotted line to SFP Category Director you will be responsible for the success of SFP category in the CI market.

Key Responsibilities:

• Drive the business performance of the Smoke-Free Products Category in CI, including responsibility for the category P&L in the Market, Net Operating Revenue, Share of Market, and Product Contribution Margin.
• Be the voice of the Canaries consumer within the SFP Cluster team to ensure the Cluster SFP Category strategy embeds those insights and needs.
• Localize the Smoke-Free Products Category portfolio strategy defined for the cluster, to ensure the local competitive superiority of PMI Smoke-Free Products portfolio in addressing the different consumer segments in the market, through an optimal multi-tier and – if available – SFP multi-category (HnB, eVapor, OralW) mix of devices, consumables, accessories and services.
• Build the Smoke-Free Products Category brands equity across the Market, planning and executing the brand marketing campaigns, deploying the portfolio of SFP brands to address the needs of the local LAS/LAU in coordination with the SFP team in the cluster. Identify local opportunities.
• Leveraging on cluster SFP consumer experience team, drive the target SFP consumer experience in the local context to gain competitive advantage, identify local consumer pain points, gaps, and opportunities, localize the consumer experience guidelines, define consumer experience requirements for the all the commerce and care channels, and monitor successful omni-channel deployment. Localize and program manage the SFP consumer programs.
• Identify Consumer Engagement / Brand building opportunities in CI ensuring the adequate management of local activations.
• With the support of the cluster Digital team, ensure the end-to-end Digital value chain and channels to drive brand / product awareness, conversion of LAS and retention of LAU through paid (e.g. ads), owned (e.g. IQOS.com, app), earned (e.g. social)., and converged (e.g. influencers, SEO) media.
• Manage a team of supervisors/leaders, ensuring their motivation and engagement.

Required Skills:

University degree, MBA, Master is a plus.

+ 8 years of experience in Brand strategy or Product Marketing roles in Food/FMCG or tobacco

+5 years of experience working with offline media facilitating effective brand marketing programs and messages

+ 5 years of experience or working knowledge of regulatory context for tobacco products

+ 5 years of experience working in complex project management environments

+ 5 years of experience working with external agencies/vendors managing timelines and budgets

Valid EU work permit, availability to relocate to the CI.

What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

•Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

•Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

•Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

•Take pride in delivering our promise to society: to deliver a smoke-free future.