Position Title: Route To Market Specialist

Date: Apr 7, 2026

Requisition ID: 25230

Work Location:

Las Palmas, GC, ES, 35003

One clear purpose - to deliver a smoke-free future.

Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.

Purpose of the job:

Reporting to the Senior Team Lead RTM, the specialist RTM will be responsible for developing and implementing strategies to effectively deliver multicategory targets across commercial organization. As part of Commercial Planning Team, she/he will design, develop and oversee strategies to optimize / increase: 1. Market share growth, 2. Sales efficiency & 3. Cost reduction.

Principal Accountabilities

Accountability 1:

CUSTOMER SEGMENTATION, KPIs & TARGETS: Segment customers based on various criteria (volume, municipality, growth potential, investment…) to tailor strategies effectively. Enineering and monitoring a set of multicategory KPIs and quarterly targets across all commercial channels and streams, to effectively drive the commercial organization towards business objectives.

Accountability 2:

PROCESS STANDARDIZATION & COMMERCIAL TOOLS: Standardize processes to improve efficiency and consistency in operations. Contribution to the rollout and continuous improvement of salesforce-based and other commercial tools, to support commercial streams in executing their tasks.

Accountability 3:

INCENTIVE SCHEMES: definition of optimal incentive schemes to drive commercial streams in reaching quantitative and qualitative results, their effective monitoring and fine tuning during the period.

Accountability 4:

GEOGRAPHICAL ORGANIZATION: contribution in planning and definition of optimal resource allocation for all commercial streams in evolving geographical areas, streams and channels evolution according to business priorities.

Accountability 5:

REPORTING: Field performance tracking & reporting, including performance visualization tools (e.g. Power BI), to facilitate management decision making process and guarantee a recognized source of information.

Accountability 6:

PROJECT MANAGEMENT: oversee and manage projects related to commercial force, from inception to completion, ensuring they are delivered on time, within budget, and to the satisfaction of all stakeholders. This includes defining project scope, goals, and deliverables; developing detailed project plans; allocating resources; tracking progress; identifying and managing risks; and ensuring effective communication and collaboration among project stakeholders.

Accountability 7:

BUDGET MANAGEMENT: Contibute to the allocation and optimization of commercial budget by channel and streams to reach commercial targets; budget tracking & ROI analysis; guidelines respect monitoring and validation.

Who we are looking for:

- 5+ years of Experience in Sales or Commercial Teams.

- English C1 (Business level)

- Degree in Maths, Economics, Engineering or related field

- Strong Communication and presentation skills

- Advanced knowledge of Microsoft Office Package, Power BI will be a plus.

- Customer and problem-solving orientation

What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

•Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

•Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

•Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

•Take pride in delivering our promise to society: to deliver a smoke-free future.