Position Title:  B2C Coach Team Coordinator

Date:  Sep 15, 2025
Requisition ID:  15631
Work Location: 

Las Palmas, GC, ES, 35003

 

One clear purpose - to deliver a smoke-free future.

Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.

Description:

Reporting to the Senior Team Lead Coaches and the CSC, Coaches & CSC Specialist will be responsible for support Coach Channel & New business opportunities strategy implementation, contributing to define business plans, analyzing data and metrics, identifying channel opportunities, optimizing channel mix to achieve the channel’s consumer, volume and financial objectives.

This position will conduct on-the-ground market visits to help improve processes and obtain valuable feedback.

Key Responsibilities:

  • Monitorize implementation plan, using the data obtained to draw valuable conclusions that maximize results and propose adjustments and corrections. Additionally, ensure continuous improvement by regularly reviewing performance metrics, identifying potential areas for enhancement, and collaborating with cross-functional teams to implement best practices
  • Manage day-to-day communications with the partner (GARADA, POP-up, 3rd-party management, etc.) to solve and correct daily incidents and requests (material, data input, etc.)
  • Make sure we measure interactions with the consumer through Coaches, Pop-ups, and staff (contacts, GT, leads, etc.), allowing us to make decisions based on the collection and analysis of this data. Propose adjustments to when collecting data and what data to collect to make it more useful in decision-making.
  • Do field visits to identify compliance with processes, improve them, and provide feedback to pivot if necesary, identifying useful and adaptable tools.
  • Ensure ongoing training for frontline staff (coaches, pop-up store staff), ensuring excellent communication with consumers at the point of sale and accurate capture of consumer contact information to inform informed decisions. Assist in introducing multi-category approaches into frontliners' discourse by helping to identify valuable messages for different LANU profiles.

Required Skills:

  • Finished university degree (ideally in business related areas).
  • Communication and presentation skills
  • Excellent organization skills
  • Marketing and business concepts knowledge
  • Analytical skills
  • Stakeholder Managemen
  • At least a B2 in English, fluent Spanish.

 

What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

•Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

•Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

•Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

•Take pride in delivering our promise to society: to deliver a smoke-free future.