Position Title:  Manager SFP-eVape & Oral

Be part of a revolutionary change

At Philip Morris International, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on Smoke-Free products with the power to improve the lives of a billion adult smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.

Are you inquisitive, creative and results driven? Are you motivated by the prospect of working for a company that is producing innovative products that will transform the way society thinks about tobacco and support us with our ultimate vision of a Smoke-Free future – a goal of replacing cigarettes with less harmful alternatives? Do you look for ways to grow in your job? And do you want to build a great career? If the answer is yes, we’d like to hear from you!

RISE TO THE CHALLENGE

Philip Morris Kuwait is looking for a Manager SFP-eVape & Oral to join the team. As a Manager SFP-eVape & Oral, you will be part of the Commercial Operations team, reporting to Manager SFP.

Manager SFP-eVape & Oral role is responsible for leading end‑to‑end brand and project management for the SFP portfolio in Kuwait, driving consumer‑centric growth through robust insights, disciplined performance tracking, and identification of new opportunities. The role is accountable for translating strategy into execution, ensuring brand objectives are met, and contributing to broader regional and business priorities through strong cross‑functional collaboration.

YOUR ‘DAY TO DAY’

Brand & Category Strategy 

-Co Create and execute comprehensive brand and category strategies, grounded in market dynamics, consumer insights, and competitive intelligence.

-Own the annual and mid‑term brand plans, ensuring alignment with regional direction while tailoring execution to local market needs.

-Drive integrated marketing initiatives across the full consumer journey to build equity, accelerate trial, and support sustainable growth

Consumer & Market Insights

-Lead the analysis of consumer behavior, attitudes, and usage patterns to inform brand strategy, innovation priorities, and activation plans.

-Convert insights into clear recommendations and actionable initiatives. Work closely with insights, sales, and creative teams to ensure consistent messaging, strong brand storytelling, and effective in‑market execution.

Performance Management & ROI

-Own performance tracking, including KPI definition, campaign effectiveness, and commercial impact.

-Identify gaps and growth opportunities, prioritize actions, and drive continuous improvement.

- Ensure monthly ROI assessments are conducted, clearly communicated, and used to optimize future investment and execution decisions.

Channel & Activation Excellence

- Explore, test, and scale new and existing channels to enhance awareness, engagement, and conversion. 

-Lead innovative activation approaches across digital, retail, and experiential touchpoints, ensuring compliance while maximizing impact.

-Continuously evaluate channel effectiveness and adapt strategies to changing consumer behaviors

Cycle Planning & Execution

-Work hand by hand with Cluster brand team for cycle planning across LPEs, promotions, and new launches ensuring flawless execution and strong cross‑functional alignment.

-Coordinate closely with sales, supply, and regional teams to deliver timely launches, impactful promotional calendars, and clear post‑cycle evaluations to feed into future planning

 WHO WE’RE LOOKING FOR

• University degree from a relevant discipline
•  5+ years in Brand Deployment, Consumer Journey and Project Management with solid understanding of brand management & deployment
• Fluency in English (Spoken & Written), Arabic is a plus.
• Ability to fluidly collaborate & communicate with people across all levels of the organization
• Strong financial acumen with supported by advanced analytical skills
• End to end project management skills and coordination proficiency of complex projects within cross-functional teams
• Strong internal & external stakeholder management
• Ability to Engage and influence key stakeholders