Position Title:  Trade Marketing Sr. Executive

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re transforming our business and building our future on one clear purpose: to deliver a smoke-free future.

With huge change comes huge opportunity. Wherever you join us, you’ll have the freedom to develop better, brighter solutions and grow your career in different directions.

We are looking for a Trade Marketing Sr Executive in Karachi. In this role, you will support the C&V Manager in executing trade activation initiatives across retail and trade channels, including asset and merchandising deployment, while ensuring smooth delivery of commercial objectives.

Your ‘day to day’

• Plan and coordinate deployment of trade assets, including display units, POS materials and signage.
• Ensure timely installation and maintenance of assets in line with brand guidelines.
• Track asset inventory, replenishment and availability.
• Coordinate with vendors and agencies on logistics, quality and execution.
• Execute merchandising plans to maximize product visibility and sales conversion.
• Work with Sales teams and agencies to ensure effective in-store execution.
• Monitor merchandising standards and recommend improvements.
• Track KPIs, budgets and resources for trade activation initiatives.
• Coordinate city-wise deployment plans, including headcount and TPOSM/PPOSM stock alignment.
• Monitor city-wise and CR/TA/MR-wise targets and progress.
• Ensure availability of stock, uniforms and devices for trade activities.
• Manage daily reporting and support monthly performance reporting.
• Coordinate with Sales, Zonal Sales and CCD teams for rollout and trade activities.
• Liaise with agencies on deployment, reporting, uniform distribution and location identification.

Who we’re looking for

• Bachelor’s or preferably master’s degree in Business Administration, Marketing or a related field.
• 3–5 years of experience in consumer engagement, brand activations or marketing; FMCG experience is a plus.
• Strong presentation and communication skills.
• Strong data analysis and reporting skills.
• Experience with CRM tools or digital engagement platforms is an advantage.
• Ability to work effectively across cross-functional teams.

What we offer

Our success depends on talented people who come to work with a sense of purpose and an appetite for progress. Join PMI and you can:

• Define your future and ours, with the freedom to experiment, explore and take risks.
• Be part of an inclusive and diverse culture where everyone’s contribution is respected.
• Develop your skills and pursue your ambitions within a global business.
• Take pride in helping deliver our promise of a smoke-free future.