Position Title:  Brand Manager - New Categories

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Your ‘day to day’

• Brand Management: Oversee the ZYN brand, ensuring alignment with global brand architecture and spearheading innovation and product development initiatives.
• Marketing Planning: Develop and manage the marketing calendar, defining and measuring brand activities against established KPIs.
• Brand Cycle Materials: Create and deploy all brand cycle materials to drive brand imagery and consumer engagement.
• Research Collaboration: Identify critical brand-specific research needs in coordination with Market Research; work with the research team to understand LAS profiles and preferences.

Who we’re looking for?

• • Experience: Minimum of 4 years in brand/portfolio plan development and implementation with proven performance in:

  ·       Commercialization: Hands-on experience in the field.

   

  ·       Strategy Development: Contributing to market portfolio strategy and brand plan definition, conducting brand performance analysis, and presenting recommendations on brand portfolio priorities.

  ·       Marketing Collaterals Deployment: Lead the asset creation and deployment to ensure high TOM recall and build brand awareness.

  • Exceptional written and verbal communication skills
  • Ability to thrive in a fast-paced, deadline-driven environment

Education

·       Bachelors/Master’s degree

What we offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

Take pride in delivering our promise to society: to deliver a smoke-free future.