Position Title:  Brand & Category Marketing Intern

At Philip Morris International, we’re transforming the future of our business and looking for ambitious, curious, and commercially minded young professionals to join our eVapour Category team.

This is not the kind of internship where you spend your year observing from the sidelines.

From day one, you’ll gain real exposure to the fast-paced world of Brand Management with Product and Market Development. You will work on meaningful projects, collaborate with experienced teams, and contribute to a business that moves quickly, thinks differently, and constantly challenges the status quo.

If you’re passionate about marketing, consumer engagement, innovation, and building your career in a high-performance environment, this opportunity is for you.

The Brand & Category Marketing Graduate forms part of PMI South Africa’s Early Careers / Internship Programme and is designed to provide hands-on exposure to category management, brand strategy, commercial execution, and consumer-focused marketing within a multinational FMCG environment.

This role supports the eVapour Category team in implementing brand development plans. It also promotes initiatives that drive engagement with customers, shoppers, and consumers. The role contributes to balanced and profitable business growth.

Programme Details

Position: Brand & Category Marketing Intern

Duration: 12-Month Internship Programme

Location: Cape Town, South Africa

Start Date: Immediate

Eligibility: Open to South African citizens only

Stipend: Monthly stipend offered

Relocation: Relocation support is not offered for this opportunity

What You’ll Gain

• Exposure to end-to-end brand and category management within a multinational FMCG organisation
• Hands-on experience supporting integrated marketing campaigns and commercial initiatives
• Development of foundational skills in consumer marketing, category strategy, performance analysis, and collaborator engagement
• Exposure to brand planning, campaign execution, and portfolio management within a highly regulated environment
• Opportunities to strengthen communication, presentation, analytical, and project coordination capabilities
• Experience collaborating across Marketing, Sales, Trade Marketing, and agency partners
• A hybrid working model (3 days in-office and 2 days work-from-home)
• Exposure to a globally recognised Top Employer organisation
• The opportunity to build your professional network and accelerate your career growth

What You’ll Be Doing

Throughout the programme, you’ll gain practical exposure across multiple areas within Brand and Category Marketing, including:

Brand & Category Support

• Support the eVapour Category team in Integrated Commercial Plan (ICP) development and execution
• Assist with execution of brand strategies and marketing campaigns aligned to category objectives
• Support the eVapour portfolio strategy for devices and consumables across multiple consumer segments and tier levels
• Contribute to initiatives that drive consumer value throughout the consumer lifecycle

Marketing Campaign & Creative Support

• Contribute to development of creative briefs and campaign guidance for agency partners
• Support alignment of marketing activities to brand objectives and campaign critical metrics
• Assist with maintaining brand visual, tonal, and execution guidelines across all touchpoints
• Present ideas, concepts, and final deliverables to internal and external collaborators

Trade & Commercial Execution Support

• Support deployment and maintenance of SSR Trade Point of Sale Materials across participating channels
• Assist with monitoring visibility and replacement of campaign execution materials where required
• Collaborate closely with Sales and Trade Marketing teams to support in-market execution
• Support fraud monitoring and campaign compliance activities

Performance Tracking & Analysis

• Support tracking and analysis of marketing initiatives and campaign performance
• Assist with compiling reports and updates for the Category team and line manager
• Chip in to finding opportunities to optimise campaign effectiveness and consumer engagement
• Support market and competitor monitoring activities

Who We’re Looking For

We’re looking for individuals who:

• Bring energy, curiosity, and a growth mindset
• Have a strong interest in Brand Management, Marketing, Consumer Experience, and FMCG
• Are adaptable and comfortable in a fast-paced and constantly evolving environment
• Take initiative and enjoy solving problems
• Want to learn quickly and make an important impact
• Work well with people and communicate confidently
• Demonstrate creativity, commercial curiosity, and strong collaboration skills

Minimum Requirements

• A relevant and recognised Bachelor’s Degree or Diploma in Commerce, Marketing, Economics, Business Science, or a related field
• Maximum of 2 years working experience
• Fluent in English (written and spoken)
• Must be available to start immediately
• Ability to commit to a full-time 12-month internship programme

Skills & Behavioural Capabilities

• Strong business and financial acumen
• Consumer-centric mindset with an interest in performance marketing
• Ability to thrive in a fast-paced and dynamic environment
• Comfortable working in lean, agile, and test-and-learn environments
• Strong interpersonal and collaboration skills
• Excellent written and verbal communication skills
• Good analytical, organisational, and coordination of projects capability
• Strong attention to detail and willingness to learn

Why Join PMI?

At Philip Morris International, you’ll join a business undergoing one of the most exciting transformations in the industry. Your ideas will matter, your development will be taken seriously, and your career journey will begin with substantial exposure from day one.

This is an opportunity to learn fast, grow professionally, and build your future in an environment that values innovation, collaboration, and forward thinking.

If you’re ready to challenge yourself and kick-start your career in an environment that never stands still, we’d love to hear from you.

PMI welcomes applications from individuals of all backgrounds and experiences, regardless of age, race, disability, sexual orientation, gender identity or expression, ancestry, religion or belief, or any other characteristic protected by applicable laws, regulations, and ordinances.

We encourage applications from South African citizens who are members of designated groups. Employment Equity principles and applicable legislation will be considered throughout the recruitment and selection process as part of our commitment to diversity, inclusion, and the exchange of ideas.