Position Title: Manager Brand Marketing
Jeddah, SA, 23525
Be part of a revolutionary change
At Philip Morris International, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on Smoke-Free products with the power to improve the lives of a billion adult smokers worldwide.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.
Are you inquisitive, creative and results driven? Are you motivated by the prospect of working for a company that is producing innovative products that will transform the way society thinks about tobacco and support us with our ultimate vision of a Smoke-Free future – a goal of replacing cigarettes with less harmful alternatives? Do you look for ways to grow in your job? And do you want to build a great career? If the answer is yes, we’d like to hear from you!
RISE TO THE CHALLENGE
Philip Morris KSA Trading Company is looking for a Brand Marketing Manager to join the team. As a Brand Marketing Manager, you will be part of the Commercial Operations team, reporting to the Head of CC Marketing KSA.
Brand Marketing Manager role is responsible for creating a mid-term strategy for Combustible Cigarette category and support Head of market in creating and shaping the long-term strategies of our Combustible Cigarette category.
Role holder will design the consumer-centric product initiatives and create equity building toolboxes in line with local market requirements, that will cement our leading position and further support our transformation vision.
YOUR ‘DAY TO DAY’
- Lead the product and packaging development process, ensuring alignment with product development, packaging, business planning and supply chain teams and securing timely internal and external approvals.
- Liaise with other PMI markets and use best practices for planning and executing the local portfolio and brand communication strategies.
- Create enduring brand communication plans, and coordinate the implementation of those plans with the multifunctional team; ensuring result that will lead to increased IMS, brand equity and improvement of market share.
- Embed global best practices in local content management through the trans-creation of messages, toolboxes and initiatives generated by the OC Commercial (CC) team.
- Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation.
- Work hand-in-hand with the Commercial teams across markets for the effective deployment of product and brand communication initiatives.
- Continuously assess and monitor product and brand communications effectiveness, with the support of the Market Research and Consumer Insights teams.
- Maintain a strong partnership with agencies by closely working with them for content development or localization, providing clear briefs, outlining the communication strategy, what has to be accomplished, the scope of assignments and project timelines.
WHO WE’RE LOOKING FOR
- KSA National is required.
- University degree from a relevant discipline
- Minimum 5-8 years of demonstrated experience in a similar role in multinational FMCG companies.
- English and Arabic proficiency (both written & spoken)
- Ability to fluidly collaborate with people across all levels of the organization
- Excellent end to end planning & project management skills and coordination proficiency of complex projects within cross-functional teams
- Strong internal & external stakeholder management
- Ability to Engage and influence key stakeholders
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Content creation and toolkit development experience is an advantage.