Position Title:  Paid Media Executive

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand.

Your ‘day to day’:

• Work with our media agency to ensure our media planning and buying across traditional or digital media to drive the optimal reach and media effectiveness. Familiarity with working with media partners will be a plus.
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives. Map and optimize the consumer journey to ensure seamless and engaging brand experiences across all touchpoints. 
• Serve as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices. Recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy.
• Monitor media campaign performance to provide recommendations to optimize effectiveness of our media investments. Analyze campaign performance against KPIs and insights, takeaways, and recommendations for ongoing campaign optimization and reporting
• Leverage quantitative and qualitative insights to influence media approach. 
• Collaborate and driving influence with cross-functional or larger marketing teams to develop fully integrated work. Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams
• Comfortable working in a fast-paced and dynamic working environment
• Comfortable with administrative and media budget management for big scale marketing campaigns

Who we’re looking for:

• Academic Background: preferable Marketing/Management, Economics/Finance or Computer Science/Statistics/Math/Engineering 
• 5+ years cross-channel paid media experience with a sufficient understanding of media channels. Preferably from a media agency or holds a similar media role in the client side. Knowledge and experience in FMCG categories will be a plus. Demonstrated experience in media planning, either within an agency or within a client organization
• Demonstrated experience and knowledge and understanding of the trends impacting media, measurement and analytics. Proven track record in driving media planning quality and execution excellence. Demonstrated understanding of campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI.
• Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders and leadership. Experience working in a fast-paced, ambiguous environment; Strong communication and collaboration skills to work effectively with cross-functional teams
• Proven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling story
• Experience in planning and executing multi-channel media campaigns and working in data-driven environments
• Experience managing a media agency, or experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection
• Analytical skills and the ability to interpret data to make informed media decisions.

What we offer:

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Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
Take pride in delivering our promise to society: to deliver a smoke-free future.