Position Title:  Brand Sr Executive

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Sr. Brand Executive
 
Location: Jakarta, Indonesia
Working Pattern: On-site
 
At PMI, we have chosen to do something incredible. We have transformed our business and are building our future on one clear purpose: to deliver a smoke-free future.
 
With huge change comes huge opportunity. So, wherever you join us, you will enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
 
Impact You'll Own

- Drive brand growth by translating customer insights into positioning, campaigns, and channel strategies that strengthen brand relevance and customer engagement.
- Optimize marketing performance through audience-led planning, effective media investments, and data-driven decision making.
- Deliver a consistent customer experience aligned with brand strategy and business objectives.

What You'll Do

- Identify target audiences and develop customer-focused marketing strategies, messaging, and campaigns.
- Build and execute integrated marketing plans across advertising, digital, events, promotions, and customer engagement channels.
- Develop brand positioning, creative platforms, and communication guidelines to ensure consistent execution.
- Conduct consumer and market research to understand customer behaviors, needs, and purchase drivers.
- Design, monitor, and optimize media plans and campaign investments to maximize impact and business results.
- Translate business challenges and customer insights into actionable briefs for internal teams and agency partners.
- Collaborate with cross-functional stakeholders to manage campaign execution, timelines, budgets, and approvals.
- Analyze brand, campaign, and customer performance data to identify opportunities and improve future initiatives.
- Monitor market, competitor, cultural, and media trends to maintain brand relevance and support growth objectives.

Skills & Capabilities

- Bachelor's degree in Marketing, Management, Economics, Finance, Computer Science, Statistics, Mathematics, Engineering, or a related field.
- 2-3 years of experience in brand management, brand strategy, marketing, or campaign planning.
- Strong strategic thinking, creativity, and problem-solving capabilities.
- Excellent collaboration, stakeholder management, communication, and presentation skills.
- Proficiency in Bahasa Indonesia and English.

Application Process

- Application screening
- SHL cognitive assessment
- HR interview
- Business interview with case study
- Final interview 
 
Equal Opportunities Statement
 
We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.
 
We encourage applications from people of all backgrounds and identities and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know. We are here to help you succeed.