Position Title:  Brand Activation Executive

Brand Activation Executive

Location: Jakarta, Indonesia
Working Pattern: On-Site

At PMI, we've chosen to do something incredible. We've transformed our business and are building our future on one clear purpose - to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Join our Brand Engagement team to shape meaningful experiences that strengthen brand equity and build lasting connections with Legal Age Nicotine Users (LANU).

Impact You'll Own

• Strengthen brand equity and consumer loyalty through meaningful engagement across experiential channels.
• Deliver consistent brand storytelling and visual identity across consumer touchpoints.
• Expand relevant brand reach through strategic partnerships, influencers, media, and events.
• Improve engagement effectiveness using LANU feedback, performance data, and market trends.
• Maximize the impact and efficiency of brand engagement investments.

What You'll Do

• Develop and implement brand engagement strategies across experiential and digital channels.
• Create compelling brand content across social media, traditional media, blogs, videos, and digital assets.
• Partner with cross-functional teams to align brand engagement, customer experience, and commercial strategies.
• Use LANU feedback and engagement data to continuously improve activation plans.
• Build and manage relationships with influencers, media outlets, agencies, and strategic partners.
• Plan and activate owned and third-party events, including launches, trade shows, festivals, and community activities.
• Manage brand investments, contracts, partnerships, and the LAMP network to maximize impact and resource efficiency.

Skills & Capabilities

• Bachelor's degree, preferably in Marketing, Management, Economics, Finance, Computer Science, Statistics, Mathematics, or Engineering.
• At least 2 years of relevant experience in brand building, consumer activation planning, and execution.
• Strong brand strategy and consumer engagement capabilities.
• Experience in content development and multi-channel amplification.
• Event planning, contracting, execution, and partner management skills.
• Ability to analyze consumer feedback and brand engagement data.
• Strategic thinking and effective cross-functional collaboration.
• Strong communication and presentation skills in Bahasa Indonesia and English.
• Commercial awareness and disciplined brand investment management.
• Ability to identify relevant consumer, industry, and competitor trends.

Application Process

The selection process will be communicated to shortlisted candidates, including any role-specific assessments and interview stages.

Equal Opportunities Statement

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.

We encourage applications from people of all backgrounds and identities, and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know - we're here to help you succeed.

#sampoerna