Position Title:  Manager Consumer Insights

PMI wants to work with the best talent available. Our diverse workforce of around 73,500 people speaks more than 80 languages. Our priority is to attract, support, and retain individuals from across the planet – no matter their age, gender, religion, or disability. Our people are our greatest strength, and we're proud of our culture of openness and respect. We believe that this is a big part of what makes PMI such a great place to work.

Do you have strong social skills and are you customer oriented and do you want to work for a Top Employer with international career opportunities?

If so, then please keep on reading

We are looking for The ‘Consumer Insights Manager ‘GTR (Global Travel Retail) is responsible for planning, managing, and delivering consumer insights to support the commercialization and growth of smoke free products (SFP) and combustible cigarettes (CC) platforms within the GTR domain. This role involves leading the development and implementation of consumer-centric strategies to inform all SFP and multi-category (MC) plans. The manager will guide commercial teams in developing strategic plans by providing insights derived from primary and secondary research and data, as well as conducting qualitative and quantitative research to achieve strategic business goals.

This strategic, senior role demands a business partner orientation, requiring the individual to work successfully with GTR SFP and CC teams, finance, and channel development, among others. The responsibilities and demands of the role have increased significantly due to the new GTR organization setup, the need to utilize GTR as an awareness and equity-building channel with MC discipline, and the expansion of SFP products based on consumer insights.
 

Read further if you want to learn main responsibilities of the role:

• Ensure the timely and integrated delivery of robust, ongoing consumer insights and performance measurement to inform GTR consumer awareness and equity building KPIs. This involves leveraging GTR data, domestic market trackers, conducting deep dives, and exploring root causes.
• Analyse shopper and MC journeys at airports and other key GTR channels to maximise opportunities for SFP acquisition and retention
• Develop and explore new market research approaches to maximise the value of research, leveraging the latest technologies such as ATL measurement and VR/AR (virtual reality and augmented reality) to inform impactful MC staging.
• Lead the consolidation of key topics (consumer KPIs, shopper profiling, and segmenting) by utilising research and analytics in a complementary manner.
• Collaborate with cross-functional teams to ensure consumer insights are integrated into broader business strategies.
• Provide support to the finance and pricing office with conjoint studies as needed.

This position can be something for you if you recognize yourself in the below profile.

You:

• Minimum 10 years of experience working in consumer insights. Travel retail experience is a major plus.
• Proficient in creating impactful stories using data, data gathering, analysis, running qualitative and quantitative primary research, distilling key insights and recommendations, and business interpretation.
• Excellent communication and presentation skills.
• Strong business understanding and stakeholder engagement.
• High level of human centricity.
• Up to date with industry trends and advancements in consumer insights methodologies.

One more thing: at Philip Morris we see equal pay for equal work between woman and men as the baseline standard for equality. Our good intentions do match our practices as we achieved the Global Equal Salary Certification. Moreover, we invest in creating a diverse workforce & a culture based on personal and career development, both on local as well as international level.

How does this sound? If you are interested, go ahead and apply!