Position Title:  Lead Consumer Insights & Analyst

PMI wants to work with the best talent available. Our diverse workforce of around 73,500 people speaks more than 80 languages. Our priority is to attract, support, and retain individuals from across the planet – no matter their age, gender, religion, or disability. Our people are our greatest strength, and we're proud of our culture of openness and respect. We believe that this is a big part of what makes PMI such a great place to work. Do you have strong social skills and analytical thinking, are you customer oriented and do you want to work for a Top Employer with international career opportunities

If so, then please keep on reading.

We are looking for a Consumer Insight & Analytics Lead who will work in Istanbul and be responsible for driving consumer understanding and data-driven decision-making by leveraging advanced analytics, research methodologies, and insight generation tools to support the delivery of the business strategy and growth objectives.

Read further if you want to learn what the main responsibilities of the role are

• 6–8 years of experience in market research or consumer insights
• Strong analytical thinking and problem-solving skills
• Solid knowledge of quantitative and qualitative research methodologies
• Proven experience in designing, executing, and analyzing research projects
• Ability to translate data into actionable business insights
• Excellent communication and storytelling skills
• Experience working with external research agencies is a plus
• Fluent in English (written and spoken

What You’ll Do:

• Lead and manage end-to-end consumer research projects
• Collaborate with cross-functional teams to translate insights into strategy
• Monitor market trends and consumer behavior
• Ensure high-quality research outputs that support business decisions
• Present findings to senior stakeholders in a clear and impactful way

One more thing: at Philip Morris we see equal pay for equal work between woman and men as the baseline standard for equality. Our good intentions do match our practices as we achieved the Global Equal Salary Certification. Moreover, we invest in creating a diverse workforce & a culture based on personal and career development, both on local as well as international level.