Position Title:  Trade Marketing Team Lead

Be part of a revolutionary change.

At Philip Morris International (PMI), we’ve decided to do something extraordinary. We’re transforming our entire company and designing a future with a clear purpose: delivering a smoke-free future.

With big changes come big opportunities. No matter where you join us, you’ll have the chance to innovate and deliver brilliant solutions, while advancing your career and exploring new professional directions.

Our transformation is redefining every aspect of our business. From how we make and market our products, to how we engage with our customers and society at large. We’re evolving from the inside out, creating a future that’s as ambitious as it is necessary.

We’re looking for a Trade Marketing Team Lead responsible to lead the excellence in execution through Territory Executives, guaranteeing the implementation of commercial cycles, visibility and availability strategy, digitalization, distribution and device sales, consumer and customer engagement, programs (lead generation, registration, retention), leading to the achievement of the regional objectives developing a cross-category portfolio including CC and RRPs, ensuring Fundamentals and SoM.

Accountabilities:

• Develop and be accountable for the correct implementation of trade strategies in coordination with HQ (Commercial Cycles, trade activities, and others) through TE, for CC and RRP`s portfolio to growth in sales and SoM in the territory (KA - G.T). Through the delivery of fundamentals such as: (availability, visibility, price, education, trade/consumer initiatives, etc.).
• Through knowledge and analysis of the territory, propose ideas and/or plans or complement programs developed from HQ, to maximize the results of the territory.
• Support and audit Territory Executives execution (WW/WB) to guarantee fundamentals in their territory (volume, portfolio depth, coverage, customer education, activation and interaction in DTE) for all the company portfolios including CC+ RRPs and ensuring the correct portfolio knowledge among the APs to comply with the right service of the RRPs platforms (GIFU, SWAPs, Sales, leads).

Resource Allocation:

• Manage, control, and allocate financial/budget and people resources assigned to the territory for (EZD - DSD - KA - GT), assuring the territory sustainability and looking for (ROI, Cost to Serve, collection and others), which delivers the greatest potential for volume and growth.
• Provide input to the development of the annual sales & distribution plan on the level of funding required to implement proposed regional key account strategies and plans.

Business Building Relationships:

• Identify business opportunities in the territory and initiate and participate with trade marketing/distribution/Marketing in the development of targeted activities which build profitable volume and share and enhance relationships.
• Analyze the performance of these activities and provide input on necessary changes or improvements.
• In conjunction with RSM and Stakeholders participate in regular business reviews to provide feedback on activities, highlight market shifts and trends and identify future opportunities.
• Manage PM values vs. those of key clients.
• Through knowledge and analysis of the territory, propose ideas and/or plans or complement programs developed from HQ, to maximize the results of the territory.
• Lead the consumer engagement activities in their territory. Responsible of being updated of consumer trends/LAMPS/Events in the territory to execute the consumer strategy and supporting the digitalization process in their territory.

Account Management:

• Guide TE in the collection of territory (KA - GT) information that supports development strategies, category planning and KSI measurement and which allow to give feedback to improve our performance.
• Develop, document, and maintain a comprehensive knowledge of the territory’s customers and data, including profiles of all key decision-makers.
• Build effective working relationships and ensure that a “relationship matrix” is in place with all major clients which includes senior PMI management as appropriate.

Requirements:

• College/University degree in Business Administration, International Business.
• 5 years of experience in commercial, and at least 2 years of experience in trade.
• English B2, Critical thinking, highly effective communication, Business Acumen, Managerial Courage, People skills, Agility, Capability to analyze & Ability towards priority setting.