Position Title:  Web Performance Analyst (M/W/D)

- AS SOON AS POSSIBLE AT OUR MUNICH OFFICE -

Initially a 2-year fixed-term contract

Philip Morris International is transforming its business towards a smoke-free future, where digital and eCommerce play a critical role in connecting with adult consumers. As a Web Performance & CRO Executive (Analyst), you will drive the optimization of PMI’s digital consumer platforms (e.g., IQOS.com), ensuring best-in-class user experience and measurable business impact. You will leverage analytics, experimentation, and user insights to continuously improve conversion, engagement, and revenue, contributing to PMI’s consumer-centric digital transformation.

What we offer you:

• Our employees are our top priority: With a personalized development plan, we provide you with targeted and long-term support—always taking your personal situation into account.
• Flexible working hours are an integral part of our daily work routine. To support this, we provide you with modern, comprehensive, and up-to-date tools.
• We reward performance, commitment, and motivation with fair, above-average compensation—regardless of gender. As the first international corporation, we are Equal Salary certified and consistently live by this principle.
• We support you even before you start with relocation to Munich and offer attractive corporate benefits, such as fitness programs or on-site medical care.

Key Responsibilities

• Analyze web performance, user journeys, and conversion funnels to identify optimization opportunities
• Design, execute, and analyze A/B tests and personalization initiatives to improve conversion and user experience
• Monitor and optimize critical funnels (registration, age verification, checkout) to increase completion rates
• Develop and maintain dashboards, reports, and KPI tracking (conversion rate, engagement, revenue)
• Translate data into actionable insights and recommend UX, content, and journey improvements
• Collaborate with cross-functional teams (UX, Product, Marketing, IT, Global/OC stakeholders) to implement changes
• Contribute to experimentation roadmap and optimization strategy aligned with business goals
• Drive continuous performance improvement culture through data-driven decision making

Skills & Experience:

PMI DANN & Meta Skills:

• Growth Mindset & Innovation: Continuously learn, experiment, and scale new ideas
• Cognitive Acuity: Translate complex data into insightful decisions
• Social Intelligence & Partnership: Collaborate effectively across functions and stakeholders
• Communication & Presence: Clearly communicate insights and influence decisions
• Achievement Orientation: Drive measurable results and continuous improvement

Technical Skills:

• 2–5 years of experience in digital analytics, CRO, or web performance optimization
• Strong experience with web analytics tools (Google Analytics, Adobe Analytics)
• Experience with experimentation tools (Optimizely, VWO, Adobe Target)
• Solid understanding of conversion funnels, UX principles, and digital journeys
• Strong analytical and statistical thinking skills
• Experience with dashboards and reporting tools (Looker, Power BI, Tableau)
• Basic knowledge of tracking/tagging (GTM, data layer) is a plus

How Success Looks Like:

• Improved conversion rates and engagement across digital platforms
• Strong experimentation pipeline with measurable business impact
• Clear and actionable performance insights for stakeholders
• Contribution to building a data-driven optimization culture

Does this sound like your next challenge?
Then we look forward to receiving your application ONLINE at WWW.PMICAREERS.COM.

We are committed to diversity and equal opportunity. Applications from people with severe disabilities are expressly welcome.