Position Title:  Consumer Insights Analyst (M/W/D)

- Start as soon as possible, located in Munich, temporary contract for 2 years-

Become part of a revolutionary change! We've decided to do something incredible. We're transforming our business towards a smoke-free future, and it's not just about establishing a strong brand - the special attraction is building something new, innovative, unprecedented. And YOU can help shape our transformation. Take advantage of this unique momentum to join us as a Consumer Insights Analyst (m/f/d).

What we offer

• Employees are our top priority. Within the framework of a coordinated development plan, it is our goal to promote and advance you in the best possible way - always with a view to your individual situation.
• Flexible working hours and home office options (remote/office split 60/40) are an integral part of our everyday work, and we will provide you with the best possible, modern, and comprehensive equipment.
•  Of course, we expect a high level of motivation, commitment, and dedication - but it goes without saying that we pay above-average and fair salaries - regardless of gender. We are one of the first international companies to be Equal Salary certified and we consistently implement this.
• We support you even before your official start with a relocation to us in Munich and also offer you a number of different corporate benefits

Your Responsibilities

As a Consumer Insights Analyst, you’ll play a key role in uncovering what consumers think, feel, and do across their journey. You’ll translate business needs into actionable insights, enabling data-driven decisions and shaping consumer-centric strategies.

• Lead the generation and management of 360° consumer insights (quantitative and qualitative), in close collaboration with stakeholders from Customer Experience, Brand Marketing & Content, Media Brand & Experience, Portfolio & Channels, and Commercial Operations
• Conduct advanced analyses to enhance customer experience and deliver strategic recommendations
• Translate complex consumer data into clear commercial actions and present findings to key stakeholders
• Drive excellence in analytics, including digital data analysis and predictive modeling
• Act as a subject matter expert in consumer research and analytics
• Design and deliver “data products” to support faster, smarter business decisions
• Perform real-time analyses to generate insights for Commercial, Channel, and cross-functional teams

Your Profile

• University degree in Psychology, Statistics, Market Research, Data Science, Economics, or a related field
• Minimum of 2 years’ experience in Market Research, Insights & Analytics, Data Science, or a similar role
• Strong collaboration skills, with experience working cross-functionally with IT, Digital, CRM, and senior leadership
• Deep understanding of qualitative and quantitative research methods (e.g., in-depth interviews, segmentation, brand equity, conjoint analysis, price sensitivity, concept testing)
• Proficiency in tools such as Python, Power BI, DAX, QlikView, and Tableau
• Skilled in data storytelling — connecting, interpreting, and presenting data to drive actionable insights
• Excellent problem-solving abilities with a focus on practical outcomes
• Fluent in both German and English, written and spoken

Equal opportunities and diversity in all facets, such as the employment of severely disabled people and inclusion, are part of our everyday life. Severely disabled applicants are very welcome at Philip Morris GmbH.

INTERESTED?

Then apply ONLINE WWW.PMICAREERS.COM WITH YOUR CV, A MOTIVATION LETTER AND YOUR REFERENCES and then shape your future with us #MAKEHISTORY.

BECOME PART OF THE GLOBAL MARKET LEADER!

Founded in Germany in 1970, Philip Morris GmbH is a subsidiary of Philip Morris International Inc. (PMI). With a market share of 37 percent in 2022, the company has been the market leader in the German cigarette market since 1987 and is now promoting the vision of a smoke-free future in Germany and worldwide. For more information, visit www.pmi.com.Über Philip Morris International Inc. (PMI)

About Philip Morris International Inc. (PMI)

PMI is a leading international tobacco company operating outside the United States of America.