Position Title:  Senior Trade Marketing Lead

At PMI, we’ve decided to undertake something remarkable. We’re reshaping our business and creating our future with one clear purpose – to deliver a smoke-free future.

With huge change comes huge opportunity. Wherever you join us, you’ll have the freedom to think differently, deliver impactful solutions, and grow your career in new and exciting directions.

At PMI, working in Sales and Marketing is like launching a new enterprise, strengthened by the experience of a global brand. Bring your curiosity, commercial insight, and talent for engaging others, and you can have an important part in propelling our commercial transformation.

About The Team

Our Trade Marketing group concentrates on achieving tangible results in trade. We function in a dynamic, high achievement setting where cooperation, responsibility, and clear implementation are essential. We partner closely with commercial teams to guarantee strategies lead to robust in-market outcomes and maintain consistently high standards throughout our retail channels.

The Role

The Trade Marketing Lead: POS Activation is essential for turning commercial strategy into clear and consistent in-store actions. This position defines and leads the national activation plan across selected sales locations to guarantee strong brand presence, engaging promotions, and efficient retail performance.

Success in this role is defined by the ability to connect planning with in-market action. This includes developing practical guidelines, supporting field teams and partners, and tracking performance using clear benchmarks and data-driven insights.

This role requires solid trade marketing experience in FMCG or retail. It also demands the ability to work independently, influence collaborators, and turn shopper and market insights into actionable activation plans.

Your Day-To-Day

Drive executional excellence in trade

• Develop and implement clear activation and visibility guidelines across categories and channels.
• Translate commercial and category strategies into practical execution standards within retail environments.
• Establish “perfect store” criteria and guarantee uniform application throughout trade.

Deliver impactful retail activations

• Lead the implementation of trade activations supporting brand campaigns, product launches, and promotional activity.
• Build activation toolkits that promote steady implementation across retail channels.
• Coordinate with internal teams and external partners to ensure timely and effective market delivery.

Strengthen in-trade execution

• Partner with field teams to identify execution gaps and continuously improve visibility and promotional efficiency.
• Ensure planograms and merchandising standards are clearly defined and consistently implemented.
• Support teams in translating guidelines into strong in-store execution.

Leverage data and insights

• Use shopper, retail, and sales data to inform trade marketing decisions and activation strategies.
• Analyse market and performance data (e.g. Nielsen and internal sales data) to find opportunities and measure impact.
• Transform insights into actionable steps that boost trade performance.

Collaborate and influence

• Collaborate closely with Sales, Category, Brand, and Commercial Planning teams to ensure alignment of implementation with broader commercial priorities.
• Build effective partnerships with agencies and suppliers to deliver high-quality activation solutions.
• Engage collaborators confidently to drive alignment and execution excellence.

Key Performance Indicators

• Perfect store compliance and visibility standards
• Effect of trade activations and promotions
• Retail share of activation
• Visibility and merchandising compliance
• Retailer advocacy and partnership efficiency

Who We’re Looking For

• Relevant qualification in Business, Marketing, or a related field
• Strong understanding of end-to-end marketing cycles from promotional planning & production cycles through to Go-to- market planning and excellent execution.
• Strong experience in trade marketing, shopper marketing, or retail activation within FMCG or a fast paced consumer environment.
• Proven track record to develop detailed briefs and managed third party suppliers in line with set critical metrics.
• Proven track record to deliver basic analysis of data: e.g. sales performance (Nielsen), shopper research, etc.
• Experience developing and accomplishing in-store activations and visibility programmes.
• Ability to examine data and convert insights into practical suggestions.
• Experience managing agencies, suppliers, and cross-functional collaborators.
• Strong project management and organisational skills.
• Proficiency in MS Office tools, particularly Excel and PowerPoint.

What Will Help You Succeed

• Strong commercial mindset with a focus on execution in trade.
• Curiosity about shopper behaviour and retail dynamics.
• Confidence working with data and translating insights into action.
• Ability to influence collaborators and work collaboratively across teams.
• A proactive, results-focused approach in a fast-paced environment.

What We Offer

Our success depends on the talented people who bring their passion and ideas to work every day. At PMI, you will have the opportunity to:

• Build your career and contribute to meaningful transformation.
• Work in an inclusive environment where diverse perspectives are valued.
• Collaborate with dedicated colleagues across markets and functions.
• Join a worldwide organisation dedicated to creating a smoke-free future.