Position Title:  Digital Content Intern

At Philip Morris International, we’re building the future of our business, and we’re looking for ambitious, curious, and creative young professionals to grow with us.

This is not the kind of internship where you spend your year observing from the sidelines.

As part of PMI South Africa’s Early Careers Programme, you’ll gain real exposure to the fast-moving world of Digital Marketing within one of the world’s leading multinational FMCG organisations. From day one, you’ll work on real projects, collaborate with expert teams, chip in to digital initiatives, and gain hands-on exposure in a business that moves fast, thinks differently, and constantly challenges the status quo.

If you’re passionate about content creation, digital storytelling, social media, and building your career in a high-performance environment, this opportunity is for you.

The Digital Content Creator forms part of PMI South Africa’s Early Careers / Internship Programme and is designed to provide hands-on experience in social media, content creation, digital marketing, and campaign execution while building foundational skills across the broader digital ecosystem, including eCRM, web, and paid media.

Programme Details

Position: Digital Content Creator Intern

Duration: 12-Month Internship Programme

Location: Cape Town, South Africa

Start Date: Immediate

Eligibility: Open to South African citizens only

Stipend: Monthly stipend offered

Relocation: Relocation support is not offered for this opportunity

What You’ll Gain

• Hands-on experience creating content for digital and social media platforms
• Exposure to end-to-end digital campaign planning and execution
• Development of foundational skills in content creation, community engagement, digital analytics, and campaign coordination
• Exposure to social media, eCRM, web, and paid media channels
• Opportunities to strengthen creative thinking, communication, and project management capabilities
• Experience collaborating with Brand, Digital, Legal, Commercial, and agency partners
• A hybrid working model (3 days in-office and 2 days’ work-from-home)
• Exposure to a globally recognised Top Employer organisation
• The opportunity to build your professional network and accelerate your career growth

What You’ll Be Doing

Throughout the programme, you’ll gain practical exposure across multiple areas within Digital Marketing and Content Creation, including:

Social Media & Content Creation

• Support the creation, editing, and publishing of digital and social media content
• Assist with content planning and content calendar management
• Create engaging content aligned to brand objectives and consumer needs
• Support content adaptation across multiple digital platforms and channels
• Monitor content performance and chip in ideas to improve engagement

Digital Campaign Support

• Assist with implementation of digital campaigns across social media, eCRM, web, and paid media channels
• Support campaign asset management and content deployment
• Assist with campaign reporting and performance tracking
• Contribute to campaign optimisation recommendations based on performance insights

Project Coordination & Delivery

• Coordinate everyday execution of digital projects and activities
• Track project timelines and support on-time delivery of campaigns
• Assist with collaborator communication and status reporting
• Support integrated campaign execution across multiple teams

Quality Control & Compliance

• Review and proofread content before publication
• Ensure content aligns with brand guidelines, legal requirements, and regulatory standards
• Support quality assurance checks across digital deliverables

Cross-Functional Collaboration

• Collaborate with Digital, Brand, Legal, Commercial, and agency teams
• Support collaborator engagement and project coordination activities
• Assist in ensuring alignment across campaign objectives and deliverables

Who We’re Looking For

• We’re looking for individuals who:
• Bring creativity, curiosity, and a growth mindset
• Have a strong interest in Digital Marketing, Social Media, Content Creation, and Consumer Engagement
• Are adaptable and comfortable in a fast-paced environment
• Enjoy storytelling, creative thinking, and content development
• Want to learn quickly and make a significant impact
• Work well with people and communicate confidently
• Demonstrate initiative, accountability, and attention to detail

Minimum Requirements

• Completed National Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Communications, Media Studies, Journalism, or a related field
• Maximum of 2 years working experience
• Fluent in English (written and spoken)
• Must be available to start immediately
• Ability to commit to a full-time 12-month internship programme

Advantageous

• Honours or Masters Degree
• Previous internship, freelance, campus, or work experience involving social media, content creation, marketing, communications, or digital campaigns

Skills & Behavioural Capabilities

• Strong learning agility and curiosity
• Excellent written and verbal communication skills
• Creative thinking and content development capability
• Strong organisational skills and attention to detail
• Ability to manage multiple projects and deadlines
• Collaborative mindset and proactive approach
• Basic understanding of digital marketing platforms and social media guidelines
• Interest in digital trends, consumer behaviour, and content performance analytics

Why Join PMI?

At Philip Morris International, you’ll join a business undergoing one of the most exciting transformations in the industry. Your ideas will matter, your development will be taken seriously, and your career journey will begin with relevant exposure from day one.

This is an opportunity to learn fast, grow professionally, and build your future in an environment that values innovation, teamwork, and forward thinking.

If you’re ready to challenge yourself and kick-start your career in an environment that never stands still, we’d love to hear from you.

PMI welcomes applications from individuals of all backgrounds and experiences, regardless of age, race, disability, sexual orientation, gender identity or expression, ancestry, religion or belief, or any other characteristic protected by applicable laws, regulations, and ordinances.

We encourage applications from South African citizens who are members of designated groups and have equivalent experience in PMI or a related field. Employment Equity laws and principles will be considered during the candidate selection process to promote diversity and the exchange of ideas.

Applications close on 15 June 2026.