Position Title:  Gerente Senior de Marca Retail

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business - and building our future on one clear purpose - to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Purpose:

The role is responsible for defining and deploying channel strategy and execution standards, delivering best-in-class consumer experiences while driving commercial performance, brand equity, and operational excellence. Operating across both strategic and operational dimensions, the role contributes to mid-term planning while primarily ensuring consistent, high-quality execution across a complex retail ecosystem.

Key Accountabilities:

• Lead, develop, and manage all branded retail points of sale, ensuring end-to-end accountability for Direct Retail operations across employees, contractors, and external partners.

• Define and execute operational plans for Direct Retail, ensuring alignment with mid-term business objectives, profitability targets, and consistent execution across all retail formats.
• Deliver best-in-class consumer experience within the channel, contributing to brand equity, NPS, and P&L performance, while generating actionable consumer insights to identify and close experience gaps and opportunities.
• Deploy and execute commercial programs, projects, and initiatives through one-to-one and one-to-many consumer engagement activities, ensuring an effective end-to-end consumer journey and achievement of brand, consumer, and commercial targets.
• Drive direct consumer engagement and lead generation strategies, leveraging in-channel and cross-channel opportunities to support the consumer journey
• Continuously optimize retail productivity and operational effectiveness, leading footprint expansion, performance improvement, and innovation initiatives, while developing and implementing processes and standards that enhance consistency and efficiency.
• Define and drive traffic strategies, including activation cadence and amplification, while monitoring product and channel performance and implementing corrective actions as needed.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Engineering, or related fields.
• 8+ years of experience in retail, commercial, or consumer-facing roles, ideally within FMCG or branded retail environments.
• Proven experience managing multi-site retail operations and leading teams, including third-party partners and vendors.
• Advanced level of English.
• Strong leadership and people management skills, with the ability to lead through others in multi-layer structures.
• Strong analytical and problem-solving skills, with the ability to manage complex and undefined operational challenges.
• Ability to influence cross-functional stakeholders and drive alignment across multiple functions.
• Customer-centric mindset with strong focus on consumer experience and brand building.
• Ability to translate consumer and business insights into actionable strategies and execution plans.

What we offer:

Our success depends on our talented employees who come to work here every single day with a sense purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.