Position Title:  Digital Marketing Lead (fixed term 6 months)

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

As part of this transformation, GBS is expanding its Commercial B2C capabilities across the Latin America & Canada region. We are looking for a Digital Marketing Lead who will help drive commercial and multicategory excellence through digital channels, consumer engagement strategies, CRM initiatives, and data-driven decision-making. This role will play a key part in strengthening our combustible business while supporting PMI’s Smoke-Free Products vision.

Your ‘day to day’

As a Digital Marketing Lead, you will act as the primary point of contact for markets across the region, managing and coordinating Commercial B2C and Multicategory initiatives that support consumer acquisition, engagement, and retention.

You will:

• Support the design and execution of digital strategies through Digital Campaign Management (Justscan), CRM communication plans, and e-commerce conversion optimization initiatives.
• Manage digital performance analytics through dashboards and reporting tools such as Power BI and Google Looker Studio, providing insights and recommendations to support business decisions.
• Coordinate activities with digital, content, and creative agencies, as well as global digital teams, ensuring effective execution of campaigns and projects.
• Partner with cross-functional teams including Sales, Strategy, eCommerce, DTE, IT, and Content Marketing to develop and implement commercial initiatives.
• Lead local CRM management activities, including consumer journeys, campaign monitoring, optimization, and marketing automation programs.
• Ensure compliance with local Data Privacy requirements, supporting data collection and validation processes aligned with legal and internal regulations.
• Develop audience segmentation and consumer profiling strategies to improve engagement and enhance data quality.
• Monitor campaign performance and identify opportunities to increase consumer reach, engagement, and conversion.
• Drive continuous improvement and challenge existing ways of working to deliver innovative digital solutions and business value.

Who we’re looking for

• Bachelor's degree in Marketing, Business Administration, Commercialization, Digital Business, Communications, Advertising, or related fields.
• Fluent English, both written and spoken.
• Minimum 2+ years of experience in Commercial B2C, Digital Marketing, CRM, Data Analytics, or related areas.
• Proven experience managing CRM platforms, audience segmentation strategies, and marketing automation initiatives.
• Experience managing customer communications and engagement programs.
• Strong analytical mindset with the ability to translate data into actionable business insights.
• Experience using Power BI, Google Looker Studio, or similar reporting and analytics tools.
• Experience with digital marketing platforms and tools, such as Google Analytics.
• Strong project management and organizational skills.
• Excellent presentation, communication, and stakeholder management capabilities.
• Strong influencing and interpersonal skills, with the ability to work effectively across multiple teams and markets.
• Creative mindset with experience in content generation and consumer engagement strategies.
• Demonstrated ability to challenge the status quo and drive continuous improvement.
• Advanced proficiency in Microsoft Office applications.
• Strong results orientation and commitment to delivering business outcomes.
• This is a fixed-term position for 6 months.

What we offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

•    Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

•    Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

•    Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

•    Take pride in delivering our promise to society: to deliver a smoke-free future.