Position Title:  Senior Digital Marketing Specialist

Are you a creative thinker with a passion for innovation? Join us and make a difference in the world of smoke-free products

Your role will be:

• Execute SK digital assets (website, applications etc.) campaigns, ensuring proper functioning of digital assets
• Execute website personalization campaigns ensuring timely delivery and high quality.
• Ensuring dedicated systems run smoothly and securely, providing a high-quality experience for end users while maintaining legal and security compliance
• Monitoring and evaluation of campaign KPIs in collaboration with BI and driving continuous improvement
• Lead implementation of SFP campaigns, product and program launches (etc) in the digital environment of the business.
• Responsible for executing of digital activities, website communication in the CZ/SK cluster
• Work in collaboration with cross functional teams during projects and initiatives to improve consumer experience and fulfill business objectives
• Utilizing ticketing tools such as JIRA, Workfront, Qbranch and Confluence to keep track and plan changes on our websites

Requirements:

• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Power BI)
• Advanced project management expertise
• Consumer-centric mindset with a focus on performance marketing
• Detail-oriented and quick learner, thriving in a fast-paced, deadline-driven environment with minimal supervision
• Broad knowledge of the digital landscape and deep understanding of omni-channel processes, engagement, and operations
• Hands-on experience with UX design
• Practical knowledge of SEO
• Familiarity with content management systems/AEM