Position Title: Trade Activation Executive (based in Brasov)
Brasov, Brasov, RO, 500407
Trade Activation Executive
We’re going through a major transformation, and Retail is where that change is most visible. It’s the place where new ideas, new products and new ways of working meet real customers, every day.
In Retail, you’re not just observing change - you’re part of it. You work directly with smoke‑free products and see how customers react, decide and come back. What you do has a clear, visible impact, and you can connect your daily work to real business results.
It’s a hands‑on environment where you shape the customer journey from first interaction to loyalty, learn fast by doing, and build skills that matter.
If you want to make a life-changing impact on customers, there’s nowhere better to develop your career.
Your ‘day to day’:
• Plan, execute & evaluate commercial activities for the Heat Not Burn and Conventional products in the allocated territory (General Trade, KAs, IQOS Islands and specialized Stores in malls)
• Implement specific actions and identify improvement opportunities to drive Philip Morris brands’ performance and increase customer satisfaction level;
• Maintain permanent communication with representatives from General Trade & Key Accounts, ensuring their continuous education through enrollment in dedicated Philip Morris platforms / programs;
• Execute in field activities following the route plan, align route plan with national commercial objectives / activities and implement optimizations;
• Monitor the performance and propose improvement actions for service providers on Consumer Engagement and Merchandising activities;
• Collect, consolidate and communicate internally relevant information related to business and public information about competitors.
What success looks like
After the first 6 months you should have full ownership of your area, be able to suggest improvement ideas for brand visibility and sales boosts, you should have built strong relationships with retailers, all leading to excellence in execution and improved performance indicators.
Who we’re looking for
• University degree, ideally in Commerce / Marketing / Economics;
• Driving license B category (min. 1 year experience);
• Very good spoken and written English;
• Proficient computer skills (MS Office);
• Achievement orientation;
• Partnership and communication skills;
• Desire to grow and acquire new competencies;
• Previous experience in Sales in FMCG is a plus.
Main benefits
• Meal vouchers: 40 RON/day
• Medical subscription
• Holiday vouchers: 3,450 RON/year
• Easter & Christmas vouchers: 1,600 RON
• Access to online training and language learning platforms
Our success depends on our colleagues who come to work every day with a sense of purpose and an appetite for progress.
Join PMI and take ownership of your growth.
You’ll have the space to try, learn and push boundaries, work in diverse, inclusive teams where different perspectives are valued, and grow your skills in a global business built on trust, collaboration and bold thinking.
