Position Title:  Manager Paid Media Andean Cluster

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

As Manager Paid Media you will be responsible for Campaign Management Process to Drive Online Growth. This may involve creating ads and campaigns, tracking long-term processes, generating periodic reports, and optimizing ads for better future performance.

You're day to day

• Marketing budget management aimed at optimization and increased profitability.
• Tracking and optimizing ads based on consumer behavior.
• Reviewing and generating reports on all campaign KPIs: cost per acquisition (CPA), return on investment (ROI), and return on ad spend (ROAS).
• Measuring and analyzing the impacts of online promotional actions.
• Continuous search for new profitable sources of paid traffic.
• Problem-solving, resolving issues, and finding creative solutions for specific client needs.
• Ensuring campaigns meet clearly defined conversion objectives.
• Maintaining knowledge of industry best practices and new technologies.

Who we’re looking for:

• Experience with data visualization tools/dashboards.
• Knowledge of affiliate programs and direct marketing.
• Technology for direct marketing digital deliveries: emailing, SMS, Push Notification.
• Technical knowledge of other areas of the digital advertising industry.
• Intermediate English.
• Technical knowledge and strong proficiency in managing campaigns on Google Ads, Facebook Ads, Native, and other platforms.
• Experience and extensive knowledge in managing web analytics tools, tracking, and campaign monitoring.
• User knowledge of tag management tools (e.g., Google Tag Manager).
• Experience managing significant budgets for digital marketing investment, as well as establishing and controlling key KPIs.
• Analytical skills.
• Self-taught and curious person to explore new business avenues.
• High learning capacity.
• High level of organization.
• Ability to propose and plan digital strategies for brand development.
• Eager to learn, optimistic, sincere, capable of dialogue, and who embraces the company's values and philosophy.

What we offer:

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

• Take pride in delivering our promise to society: to deliver a smoke-free future.