Position Title:  Manager HnB

Welcome to our Philip Morris vacancy. Did you know that Philip Morris International is undergoing a revolutionary business transformation? We are evolving beyond being a leading cigarette company. Our goal is to change society and deliver a smoke-free future. Thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free alternatives to cigarettes.

And it does not stop there. We are investing in a portfolio of innovative products beyond nicotine. Whether in new product development, commercialization, operations, or science, we are putting our vision into reality every day and making the change happen right now.

Do you want to be part of this transformation?

To strengthen our team, we are currently sourcing a Manager HnB BNL.                  

Role Overview

As the Manager HnB for the Benelux cluster, you will transform global concepts into compelling and relevant communication strategies tailored specifically for the region. Your mission is to address brand and business opportunities while ensuring consistency, synergy, and efficiency across all efforts.

You will analyze consumer behavior within the cluster to identify gaps and opportunities. These insights will drive your communication efforts, which are organized into an annual communication calendar. This calendar seamlessly integrates brand/category building, new product launches (NPL), and occasion initiatives into clear and consistent brand expressions.

Your role involves articulating these expressions through key communication objectives, creative concepts, proof of concept, messaging selection, master assets, and an omni-channel strategy. Additionally, you will oversee in-market omni-channel plans to ensure they align with brand objectives and global brand standards.
                                                                              

Key Accountabilities:

• Communications Strategy Development: Propose yearly communication strategies based on consumer behavior analysis, ensuring relevance to each market and adherence to global brand strategy.
• Stakeholder Alignment: Align communication strategies across key stakeholders, including digital & CX functions, Cluster Markets, Region, and OC, ensuring feasibility and compliance.
• Individual Campaign Strategy Creation: Design tailored communication strategies for various marketing campaigns, ensuring alignment with global guidelines and effective execution.
• Omni-channel Development Supervision & Campaign Performance: Oversee omni-channel approaches, ensuring consistency across channels, and collect performance data for continuous improvement.
• Creative Agency Relationship Management: Maintain strong relationships with agencies, providing clear briefs and fostering a collaborative environment for effective campaign execution.

Requirements:

• Minimum 10 years of experience in brand management/marketing communications, with at least 3 years in a managerial role.
• Proven record in developing integrated, omnichannel marketing communication strategies, concepts, and campaigns.
• Experience managing teams, preferably cross-functional, and working with international brands or companies.
• Strong project management and analytical skills, with the ability to translate consumer insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills, with proficiency in English and experience in agency collaboration.

How does this sound?

If you are interested, you can upload your CV and motivation letter through the ‘apply now’ button.
 

What will the selection process look like:

TA Screening: Our Talent Acquisition team will perform an initial screening to assess whether your profile matches the defined vacancy requirements.

Assessment: If you pass the initial screening, you will be invited to complete assessments that evaluate your skills and competencies relevant to the role.

Interview - P&C Partners: The first interview will be with our People & Culture team to discuss your cultural fit and initial role expectations.

Interview - Business Unit Leader: The second interview will be with our Business Unit team to delve deeper into your market-specific knowledge and experience.

Interview - Country Lead: The third interview will be with the Country Lead to explore regional strategies and your alignment with market goals.

Interview - Leadership Team: The fourth interview will be with the Leadership team to discuss your specific functional expertise and role responsibilities.

Interview - Final Discussion: The final interview will wrap up any remaining questions and finalize the selection process.