Position Title:  Digital Trade Content Specialist

Be a part of a revolutionary change 

At PMI, we’ve chosen to do something incredible. We’re redefining our business and building our future on one clear purpose – to deliver a smoke-free future. 

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly new directions. 

Your “day to day” 

As a Digital Trade Content Executive, you will contribute to the development and execution of content for digital trade platforms, in line with commercial strategy and sales cycles, with the aim of addressing customer needs. You will support Marketing Cloud (customer relationship management) activities across digital platforms, including digital trade engagement and eOrdering, in Serbia and other Southeast Europe markets, maintain the Learning Management System, support the development of new functionalities, and use digital tools to better understand customer online behavior and segments. 

• Support Marketing Cloud activities for digital trade engagement, retail-as-a-service and eOrdering platforms, including the creation of customer journeys, testing of new functionalities, reporting and analytics on user behavior, bug ticket creation and follow-up with the Digital Product Operations team. 
• Full REEV Media plan and tasking management support

• Provide support for DTE retail engagement media planning and task management activities

• Maintain Learning Management System audiences in line with specific business needs across conventional products, reduced-risk products and P4 business needs, and contribute to the creation of LMS content and testing of new functionalities

• Develop content for digital trade platforms in coordination with Marketing and reduced-risk products teams, covering conventional and RRP products

• Create monthly media task plans, task templates and audiences in Community Cloud, aligned with Trade Program contracts and sales cycles

• Continuously track and analyze consumer needs and online behavior through Einstein and Google Analytics, translating insights into segmentation and content development

• Support Southeast Europe markets with content development and Marketing Cloud and Community Cloud implementation through system knowledge and content sharing

• Ensure all activities are performed in line with Philip Morris policies, procedures, Marketing Code, Code of Conduct, and relevant safety, security and environment, health and safety requirements

Who we’re looking for 

• High school education required; university degree preferred

• Previous experience with customer relationship management tools, preferably Salesforce, with exposure to journey creation, platform testing, reporting or user behavior analytics

• Digital marketing experience, ideally gained in an fast-moving consumer goods environment

• Knowledge of customer relationship management and Salesforce systems is preferred

• Strong analytical skills, with the ability to interpret digital behavior, customer needs and platform data

• Project management skills and the ability to coordinate tasks, timelines and stakeholders across functions and markets

• Good collaboration and communication skills, with the ability to work effectively with Marketing, RRP, Trade and digital/system teams 

• Fluent English, written and spoken

What we offer 

Our success depends on our dedicated employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: 

• Seize the freedom to define your future and ours. We’ll empower you to do things differently, experiment and explore

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress
• Take pride in delivering our promise to society: to deliver a smoke-free future

Please note that only shortlisted candidates will be contacted. 

Philip Morris International is an equal opportunity employer. We are committed to creating a diverse and inclusive work environment and encourage applications from all qualified individuals. Should you require any reasonable accommodation or adjustments to support your application, please let us know.