The Trade Marketing Department is a pivotal stream within the overall operation at PM LB. Trade Marketing scope includes three fundamental pillars that ensure business continuity while also driving innovation and incremental value creation:
(1) Act as the connection bringing together a collaborative ways-of-work between back-office stakeholders (Category teams, Channel owners, Program Owners) and frontliners operating the channels (Trade, KA, Retail, LAMPs and Activations)
(2) Demonstrate exceptional people and communication skills while closely managing time and priorities to ensure efficient deployment of campaigns, product launches and new initiatives into the market
(3) Take full accountability and ownership on managing the production, deployment, and stock management of all visibility and merchandising infrastrcuture in the market (PPOSM, TPOSM, Hardware, Experiential Lounges, etc..) |
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| ACCOUNTABILITY 1 |
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#REF! |
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Budget Allocation:
- Manage the trade marketing budget to ensure optimal allocation of resources.
- Monitor expenditures to stay within budget while maximizing return on investment (ROI).
- Analyze financial performance and adjust allocations as necessary to achieve targets |
| ACCOUNTABILITY 2 |
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Brand and Communications:
- Lead the execution of brand communication strategies to enhance brand visibility and market share.
- Coordinate with the marketing team to ensure consistent messaging across all channels and touchpoints.
- Evaluate the effectiveness of communication campaigns and make data-driven decisions to improve future initiatives.
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| ACCOUNTABILITY 3 |
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#REF! |
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Trade Engagement:
- Develop and maintain strong relationships with key trade partners to drive sales and brand presence, including all omni-channel frontliner teams
- Plan and execute trade promotions, events, and merchandising activities to support product launches and sales campaigns.
- Gather and analyze feedback from trade partners to identify opportunities for improvement and growth. |
| ACCOUNTABILITY 4 |
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Warehouse Management:
- Oversee the coordination of warehouse logistics to ensure timely and efficient distribution of products.
- Collaborate with the different functions to optimize inventory levels and reduce stockouts or overstock situations.
- Implement best practices for warehouse operations to enhance productivity and cost-effectiveness. |
| ACCOUNTABILITY 5 |
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Supplier Relationships:
- Establish and maintain strong relationships with suppliers to ensure the timely and cost-effective procurement of goods and services.
- Negotiate terms and conditions with suppliers to secure favorable agreements and maintain supply chain efficiency.
- Monitor supplier performance and address any issues that may arise to ensure smooth operations |
| ACCOUNTABILITY 6 |
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Contract Management:
- Oversee the negotiation, drafting, and management of contracts with trade partners, suppliers, and other stakeholders.
- Ensure all contracts are in compliance with company policies and legal requirements.
- Regularly review contract performance and compliance, making adjustments as necessary to protect the company's interests. |
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| ACCOUNTABILITY 7 |
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Internal and External Stakeholder Alignment:**
- Internal alignment with Field Force and Business Partners
-Creation and ideation of PPOSM, TPOSM development and visibility solutions / enhancements
-Field force “B2B2C" and business partners alignment on visibility with third-party field force
-Coordination and facilitation of activation plans |
