Position Title:  SFP Awareness & Acquisition Lead

Do you feel ready to take on a crucial role in a transformative project? Join Philip Morris International (PMI) as our SFP Awareness & Acquisition Lead in Azerbaijan. This is an outstanding opportunity to lead innovative initiatives that enhance brand recognition and cultivate quality acquisition. You will be spearheading the development and performing comprehensive omni-channel programs crafted to engage consumers at various stages of the buying process.

Job Responsibilities

Program Development and Deployment:

• Lead the design and execution of comprehensive awareness and acquisition programs, including guided trials, virtual trials, and device landings.
• Ensure seamless and effective integration of these programs across both physical and digital channels to optimize consumer engagement and experience.

Collaboration and Execution Excellence:

• Collaborate closely with physical channel partners to ensure excellence in execution and maintain high levels of consumer experience (CX) during program deployment.
• Work closely with the digital and commercial operations teams to implement necessary programs that improve the consumer journey.

Quality and Quantity of Acquisition:

• Take charge of both the quality and quantity of consumer acquisition, actively monitoring and optimizing the consumer funnel from non-awareness to awareness, and from trial to purchase.
• Collaborate with teams for seamless transitions in the consumer journey, focusing on buying stage to conversion, ensuring smooth handover to customer care.

Feedback Collection and Collaborator Collaboration:

• Tasked with gathering valuable feedback from diverse customers to consistently improve and enhance program strategies.
• Foster strong collaboration between commercial operations, marketing, digital teams, and external partners to ensure aligned goals and cohesive execution.

Skills and Proficiencies

Strategic Leadership:

• Demonstrated ability to lead central initiatives and manage complex projects across multiple channels.

Consumer-Centric Design:

• Proficient in crafting consumer engagement strategies that improve awareness and drive acquisition.

Cross-Functional Collaboration:

• Strong collaboration skills, with the ability to work effectively across different organizational functions and with external partners.

Analytical and Decision-Making Skills:

• Excellent analytical abilities to assess program performance and make data-driven decisions for optimization.

Innovative Thinking:

• Ability to innovate and adapt in a dynamic market environment, continuously seeking new and effective ways to engage consumers.