Position Title:  Direct Retail Lead

The Direct Retail Lead for IQOS will play a crucial role in growing brand awareness, building brand equity, and driving the conversion of adult smokers to IQOS. This position is essential for delivering a consistent and high-quality retail experience.

Principal Accountabilities

• Develop and expand IQOS Direct Retail experiences through efficient location, contracting, and store design.
• Craft an effective business model and organization structure to manage IQOS Direct Retail partners/vendors, ensuring seamless consumer journeys and increased sales.
• Build and implement service scopes, experiential consumer journeys, conversion-driving content, operational systems, manuals, and training in collaboration with relevant functions and business partners.
• Develop and manage recruitment processes, capability building, and performance management of IQOS Direct Retail staff to improve LAS conversion into IQOS.
• Continuously introduce new experiences and elevate execution to ensure full integration of the OMNI channel consumer journey.
• Responsible for managing the direct retail budget and tracking important metrics to ensure program success.
• Monitor and forecast LANU acquisition in Direct Retail.
• Implement and manage the Coach/freelance stream, conducting training for frontline staff.
• Ensure PPOSM availability and maintenance, along with full service provision and consumer treatment resources.

Major Challenges

• Guaranteeing accuracy and timely completion of all duties.
• Successfully implementing differentiated and expanded IQOS Direct Retail experiences.
• Managing IQOS Direct Retail partners/vendors to ensure refined operations and increased sales.

Skills and Proficiencies

• University degree Business Administration / Marketing or equivalent experience
• 3+ years of experience in sales, distribution, consumer engagement, or brand building.
• Advanced proficiency in English
• Proficient in Azerbaijani and Russian
• Proficient in MS Office applications and Outlook
• Strong communication, analytical, command, selling, and presentation skills
• Managerial skills
• Analytical thinking, patience, endurance
• Experienced driver with a B license, clean driver's card, and clean criminal record
• SAP and iSMS user

Internal and External Relationships

• IS, Supply Chain, Finance & Internal Control, Procurement, Legal and Corporate Affairs departments, Marketing, HR, other HQ functions related to the RRP, PMI OC.
• Management of suppliers, 3rd party agencies, and authorities.