Position Title:  Brand Content Executive

Be a part of a ground-breaking change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. As a Brand Content Executive, you will lead the creation and execution of impactful brand communication across the consumer journey by driving campaigns, assets, and activations that strengthen our brand presence and elevate consumer experience.

Your ‘day to day’:

• Active involvement in the Communication Strategy for IQOS Portfolio, Commercial and Consumer Journey initiatives.
• Create Brand Building campaigns and Consumer Events aiming to strengthen the emotional link between consumers and the brand, in alignment with consumer context and brand objectives.
• Design and develop Toolbox and Narratives for all consumer front communication
• Closely cooperate with Digital Marketing team for the development of relevant assets for the digital touchpoints (website, CRM, e-partners, paid media)
• Manage the cooperation with agencies in development and implementation of annual activity plan, in line with PMI standards and ensure high quality service at the best price.
• Monitor overall results and evaluate impact of communication.
• Control and analyze brand activities' budget on a systematic basis to ensure efficiency and cost effectiveness
• Ensure that execution of all brand activities are done by applying with “Marketing code” and applicable legislation.

Who we’re looking for:

• 3+ years' experience in Brand / Marketing role, in FMCG environment ideally in a multinational or big local company with proved performance in developing meaningful marketing or communication campaigns
• Bachelors’ degree in Marketing/Communication, Business Administration or related fields.
• Master in Business Administration/Marketing would be considered an asset
• Excellent written and verbal communication skills both in Greek and English.
• MS Office advanced capabilities & good understanding in online tools
• Digital marketing & social media strategies understanding
• Strong presentation skills and master storyteller

What we offer:

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.