Position Title:  Responsable Marché

At PMI, we’ve chosen to do something incredible. We’re transforming our business and building our future on smoke-free products with the power to deliver a smoke-free future. As a Market Manager, you will play a crucial role in this transformation. You’ll enjoy the freedom to dream up and deliver better, brighter solutions while moving your career forward in many directions.

Are you ready to bring your career to the next level? Do you want to make a difference in our company and be part of creating something new? If the answer is yes, then we would like to hear from you!

Your Responsibilities

1. Planning & Reporting:

• Plan weekly visits and agree with CM at beginning of the week/month
• Send regular (weekly and monthly) performance reports to CM:
  - Team presence (supervisors and TEs) and Market actual Market coverage (daily)
  - Bootsales performance by area and total (Weekly and monthly)
  - IMS performance Total (Weekly and monthly)
  - Highlights on key pain points or opportunities to tap into
• Ensure regular team supervision through field visit (min. twice per week)
• Support the CM in the preparation of the short and long range business plans, in order to allow optimal resource allocation or reallocation
• Performance analysis by territory to assess potential vs performance each territory by analysing reports, interventions, competition, and historical data (monthly)
• Measure results based on objectives, identify opportunities and suggest corrective interventions when necessary
• Ensure CM is kept fully up to date on all field & trade activities and related matters

2. Commercial Organization:

• Define territory sales strategy
  - Drive adequate territories delimitation
  - Allocate appropriate resources (FSF, POSM, MEs etc) per area
  - Set clear objectives and track progress for each territory
• Drive Excellent execution in Market and/or Consumer activation programs
• Quarterly audit of Talos database vs actual POS coverage, (ensure dormant POS are removed and replaced) Follow-up with TS to ensure TE keeps Talos back end team updated on changes in  their coverage 
• Stay abreast of team capability building needs and address skill gaps with support from CCD team
• Anticipate FSF exits (contract expiry or disciplinary measures) and proactively prepare for seamless transition

3. Marketing and Trade marketing:

• Leverage commercial organization to drive brand awareness and build long lasting brand image including in a restricted advertising environment. Measure this through retail knowledge of PMI portfolio and brand names through direct retail interviews
• Support marketing activities implementation in order to meet agreed sales volume and market share objectives, from concept creation to in-market execution & evaluation
• Build preferential relationship with weighted POS to establish a dominant brand visibility, regularly assessing PM shelf & wallet share vs total category performance
• Report any information that is related to the business i.e. competitor activities - trade programs, NPLs, RTM upgrades etc

4. Merchandising:

• Ensure availability and visibility of our brands at POS:
  - Plan & monitor effective placement of PPOSM to optimize visibility
•  Conduct compliance checks on planograms, visibility and promotional execution. Evaluate quality of execution and provide immediate feedback to TS and corrective actions
• Secure the supply chain from wholesalers to retailers with a special focus on stock sufficiency at the retail level:
  - Ensure proper destocking process for the FSF, regularly conduct physical review of both the process and documentation
  - Ensure that the area is adequately supplied in order to maximize sales and profit objectives
• Ensure  reduction of OOS occurrence in the area

Your qualifiactions:

1. Expected years of experience

• Minimum 5 years in a similar position, ideally in a multinational FMCG company

2. Key skills and competencies

• Leadership & People Management
• Digital Intelligence & Data-Driven Decision Making
• Partnering Excellence & Stakeholder Management
• Interpersonal & Communication Skills
• Adaptability & Innovation

3. Relevant degrees, certifications, or professional background

• College/University degree

4. Other requirements (if any)

• Knowledge of the Tobacco Industry (important advantage)
• Knowledge of UPC Regions in IVC
• Immediate Availability or within 1month